Digital Skills
Development Institute

Performance Marketing Course

  • 75 Hours of instructor-led classroom training
  • 70 hours of practice
  • Online Digital Marketing Training with Placement
  • 100% Job Guarantee
  • Assignments and case studies
  • Advanced search engine optimization (SEO) techniques
  • Content creation, distribution, and optimization.

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1 Million+

Freelancing Opportunities in micro and Small level businesses

CAGR @35%

Digital Ad Industry Growth rate in 2022


Job openings in India in 2022 alone

14 L. P. A .

Average salary recorded in 2022 in India by Ambitionbox

Course Highlights:

About The Course

Performance marketing Marketing Course is a comprehensive training program that covers various aspects of digital marketing in a single course. 

It is designed to provide participants with a comprehensive understanding of the different components of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, analytics, and more. 

This course aims to equip learners with the knowledge and skills necessary to develop effective digital marketing strategies, implement them across various platforms, and drive tangible results for businesses or brands. 

By offering a holistic approach to digital marketing education, an Performance marketing Course enables participants to become well-rounded digital marketing professionals capable of managing diverse digital marketing campaigns and initiatives.

Who Can Learn Performance Marketing ?

Performance marketing can be learned by individuals from various backgrounds and with different aspirations. Here are some groups of people who can benefit from learning performance marketing:

  • Marketing Professionals: Performance marketing offers marketing professionals the opportunity to enhance their skill set and stay up to date with the latest digital marketing strategies. It enables them to optimize campaigns, measure results, and drive better outcomes for their organizations.
  • Business Owners and Entrepreneurs: Business owners and entrepreneurs can greatly benefit from learning performance marketing techniques. It equips them with the knowledge to effectively promote their products or services, attract customers, and maximize their marketing budgets.
  • Students and Graduates: Students and graduates interested in pursuing a career in marketing can gain a competitive edge by learning performance marketing. It provides them with practical skills and hands-on experience that are highly valued by employers in today’s digital-driven world.
  • Freelancers and Consultants: Freelancers and marketing consultants can expand their services and attract more clients by adding performance marketing expertise to their skill set. It allows them to offer data-driven insights and strategies to help clients achieve their marketing goals.
  • Career Switchers: Individuals looking to transition into a new career can consider learning performance marketing. It offers a dynamic and in-demand skill set that can open doors to exciting job opportunities in the digital marketing field. This dynamic and in-demand skill set can unlock a world of exciting job opportunities in the thriving digital marketing field.
  • Small Business Owners: Small business owners can benefit from learning performance marketing to optimize their advertising efforts, drive targeted traffic to their websites, and increase sales. It empowers them to make informed decisions and compete effectively in the online marketplace. By acquiring performance marketing skills, small business owners can establish a strong online presence, build brand awareness, and gain a competitive edge in their respective industries

Performance Marketing Course Syllabus

(75 Hours Instructor Led Classroom Training + 70 Hours Practice)

The digital marketing ecosystem refers to the interconnected network of platforms, technologies, channels, and stakeholders that contribute to the execution and success of digital marketing strategies. It encompasses various elements that work together to create a dynamic and ever-evolving landscape.

Brand building and positioning are strategic activities that aim to create a strong and favorable perception of a brand in the minds of consumers.

Media planning and budget allocation are crucial aspects of marketing strategy. Media planning involves identifying the most suitable channels and platforms to reach the target audience effectively, considering factors like reach, cost, and demographics. On the other hand, budget allocation involves distributing the marketing budget across different media channels and initiatives based on campaign objectives, audience reach, cost-effectiveness, and ROI potential. Both processes aim to optimize resources and maximize the impact of marketing efforts by strategically selecting the right media channels and allocating budget in a way that aligns with marketing goals and target audience preferences.

Keyword research is the process of identifying and selecting relevant keywords or search terms that users enter into search engines when looking for information, products, or services. It involves understanding the target audience, conducting keyword analysis, and using tools to determine the search volume, competition, and relevance of keywords. This research helps in optimizing website content, PPC campaigns, and SEO strategies to improve visibility and reach the right audience.

Ad copy psychology refers to the use of psychological principles and techniques to create persuasive and compelling advertisements. It involves understanding consumer behavior, emotions, and motivations to craft ad copy that resonates with the target audience. Techniques like storytelling, social proof, scarcity, and emotional appeals are employed to drive engagement, evoke desired emotions, and encourage action.

Google Ads is an online advertising platform that allows businesses to create and run ads on Google’s search engine and display network. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to display their ads in search results or on websites within Google’s ad network. Google Ads provides a range of targeting options, ad formats, and analytics to help businesses reach their target audience and measure the effectiveness of their campaigns.

Bing Ads is a pay-per-click advertising platform similar to Google Ads, but it focuses on displaying ads on the Bing search engine and its partner sites. Bing Ads offers similar targeting options and ad formats as Google Ads, providing an alternative platform to reach a different user base and expand advertising reach.

Facebook paid ads allow businesses to reach their target audience on the Facebook platform through targeted advertising campaigns. Advertisers can create ads based on specific demographics, interests, behaviors, and geographic locations. Facebook provides various ad formats, including image ads, video ads, carousel ads, and more, enabling businesses to drive engagement, increase brand awareness, and generate leads or conversions.

Instagram, being a part of the Facebook ecosystem, offers paid advertising options for businesses. Advertisers can create visually appealing ads in various formats, including photos, videos, and stories, to reach their target audience on Instagram. Instagram ads can help businesses increase brand visibility, engage with users, and drive website traffic or conversions.

LinkedIn paid ads provide opportunities for businesses to target professionals and B2B audiences on the LinkedIn platform. Advertisers can create ads that appear in users’ news feeds, on the sidebar, or through sponsored InMail messages. LinkedIn offers targeting options based on job titles, industries, company size, and more, making it an effective platform for business-to-business marketing and professional networking.

App install ads are a type of digital advertising that specifically promotes the installation of mobile applications. These ads are designed to encourage users to download and install an app on their smartphones or tablets. App install ads can be found on various platforms, including social media networks, search engines, and mobile ad networks.

Email marketing involves sending targeted and personalized emails to a group of subscribers or customers. It is a highly effective way to nurture leads, build customer relationships, and promote products or services. Email marketing campaigns can include newsletters, promotional offers, event invitations, or follow-up communications. Tools and software are available to manage subscriber lists, design email templates, automate campaigns, and track metrics like open rates, click-through rates, and conversions.

Ecommerce marketing refers to the strategies and tactics used to promote and sell products or services through online platforms. It involves leveraging digital marketing techniques to attract, engage, and convert customers in the online marketplace

Conversion setup refers to the process of defining and implementing specific actions or goals that businesses want website visitors to take. These actions can be making a purchase, filling out a form, subscribing to a newsletter, or any other desired action that indicates a successful conversion. Conversion setup involves using tools like Google Analytics or conversion tracking codes to monitor and measure these actions, providing valuable insights into campaign performance and optimizing marketing strategies.

Ads analytics helps businesses understand the performance of their advertising campaigns and make data-driven decisions to optimize their strategies. By analyzing ad metrics, businesses can determine which ads are driving the most engagement, conversions, and revenue. This information allows them to allocate budgets effectively, refine targeting parameters, and adjust ad creatives to maximize the return on investment (ROI) of their advertising efforts.

Report creation involves compiling and presenting data in a clear and organized format to communicate the performance and effectiveness of marketing campaigns. Reports can include key performance indicators (KPIs), such as impressions, clicks, conversions, cost per acquisition (CPA), and return on investment (ROI). These reports help businesses track progress, identify areas for improvement, and share insights with stakeholders, clients, or team members.

Google Analytics is a powerful web analytics tool that provides detailed insights into website traffic, user behavior, and conversion metrics. It allows businesses to track and measure the effectiveness of their digital marketing efforts, including advertising campaigns. With Google Analytics, businesses can understand how users interact with their website, identify the most valuable traffic sources, and make data-driven decisions to optimize their online presence.

Online reputation management involves monitoring, influencing, and managing a business’s online reputation across various digital platforms. It includes strategies to build a positive brand image, address negative reviews or comments, and engage with customers to maintain a strong online reputation. Online reputation management is crucial for businesses as it impacts their credibility, customer trust, and overall success in the digital landscape.

YouTube growth refers to strategies and techniques used to increase subscribers, views, and engagement on a YouTube channel. It involves creating high-quality video content, optimizing titles and descriptions, promoting videos through other channels, engaging with the YouTube community, and leveraging analytics to understand audience preferences. YouTube growth helps businesses or content creators build a strong presence on the platform and reach a wider audience.

Internship preparation involves developing the necessary skills, knowledge, and mindset to secure and excel in an internship position. This includes enhancing technical skills relevant to digital marketing, such as social media management, content creation, data analysis, or campaign optimization. It also involves honing communication, teamwork, and problem-solving skills, as well as researching and preparing for interview processes specific to the internship role.

Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn commissions by promoting other people’s products or services. Affiliates (promoters) earn a commission for every sale or lead they generate through their unique affiliate links. Affiliate marketing offers opportunities to monetize websites, blogs, or social media platforms by recommending products and driving conversions.

Job interview readiness focuses on preparing individuals for digital marketing job interviews. It includes understanding the industry, practicing common interview questions, highlighting relevant skills and experiences, and showcasing a strong understanding of digital marketing concepts and strategies. Job interview readiness also involves researching the company, demonstrating enthusiasm, and presenting oneself professionally to increase the chances of securing a digital marketing job.

Why should I pursue a performance marketing course ?

Pursuing a performance marketing course can bring several benefits and open up exciting opportunities for you. Here are some reasons why you should consider pursuing a performance marketing course

In-Demand Skill Set

Performance marketing skills are highly sought after by companies across industries. By gaining expertise in this field, you will possess a valuable skill set that can make you stand out in the job market.

Career Advancement

Performance marketing offers a promising career path with growth opportunities. A course equips you with skills for roles like digital marketing manager, PPC specialist, or social media strategist.

Measurable Results

Performance marketing drives tangible results like conversions, leads, and sales. Mastering it allows you to showcase your marketing effectiveness, contributing to business success.

Data-Driven Decision Making

Optimize campaigns and enhance marketing performance through data analysis, insights interpretation, and informed decision-making in a performance marketing course.

Digital Marketing Expertise

Our performance marketing course offers broader knowledge and skills in digital marketing, enabling exploration of different avenues and adaptability to evolving industry trends.

Enhanced Creativity

Mastering performance marketing combines analytical thinking and creative problem-solving. Optimize campaigns for better results, unlock creativity, and discover innovative ways to engage target audiences.

Entrepreneurial Opportunities

Mastering performance marketing skills opens opportunities for entrepreneurship or freelance work. By tracking and optimizing campaigns, you can provide valuable services, build a successful career, and have control over your professional journey.

Industry Relevance

Digital marketing is a rapidly growing industry, and performance marketing is at the forefront of this growth. By staying updated and acquiring specialized knowledge, you can remain relevant and adaptable to industry changes.

Networking Opportunities

Enrolling in a performance marketing course allows you to connect with industry professionals, fellow students, and mentors. These connections can provide valuable insights, career guidance, and potential job opportunities.

Personal and Professional Development

Our performance marketing course fosters personal growth, enhancing professional skills, building confidence, developing problem-solving abilities, and shaping you into a well-rounded marketer.

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