Digital Skills
Development Institute

Advanced Google Ads Course

  • Google Advertising Infrastructure: Delve into the intricacies of Google’s vast ad platform, understanding the algorithm and policy nuances.

  • Advanced Keyword Analytics: Master advanced keyword optimization strategies and predictive analysis using cutting-edge tools.

  • Innovative Ad Campaign Development: Design dynamic, responsive ad campaigns with AI-driven insights to elevate audience engagement.

  • Data-Driven Optimization & Attribution: Harness the power of Google Analytics for sophisticated conversion tracking, multi-channel attribution, and optimization techniques.

  • Strategic Bid Management: Employ complex bidding strategies and automation to optimize ad spend and enhance campaign efficiency.

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517 Billion +

Digital ad spend is expected to surpass $517 billion by 2023, indicating a high demand for skilled Google Ads professionals.

Job Prospects

Over 15% of 2022 marketing jobs on LinkedIn required ‘Google Ads’ skills, indicating a strong demand for these professionals.

Skill Shortage

Despite the high demand, there is a shortage of skilled professionals in Google Ads, thus opening a significant window of opportunity.

High ROI

Google Ads boasts an impressive average ROI, with businesses making $2 in revenue for every $1 they spend on the platform

Course Highlights:

About The Course

Designed for marketing professionals, business owners, and aspiring digital marketers, this course offers an in-depth exploration of advanced strategies and techniques to supercharge your Google Ads campaigns.

Unlock the full potential of Google Ads and harness its power to drive targeted traffic, increase conversions, and achieve measurable results.

Led by industry experts with extensive experience in managing successful Google Ads campaigns, this course is your gateway to mastering the intricacies of advanced campaign optimization, audience targeting, ad extensions, remarketing, and more.

Through interactive modules, case studies, and hands-on exercises, you’ll develop the skills to optimize your ad spend, maximize ROI, and stay ahead of the competition.

Our course is tailored specifically to address the unique challenges and opportunities of the Globle advertising ecosystem, allowing you to implement targeted campaigns that resonate with local audiences.

Who Can Learn Advanced Google Ads Course?


Advanced Google Ads course can be learned by individuals from various backgrounds and with different aspirations. Here are some groups of people who can benefit from learning Advanced Google Ads cours:

  • Marketing Professionals: Those who are already in the field of marketing can enhance their skills and understanding of digital advertising with an advanced Google Ads course.

  • Business Owners/Entrepreneurs: Small business owners and entrepreneurs can benefit significantly by learning to effectively promote their products or services online.

  • Digital Marketing Enthusiasts: Individuals interested in the digital marketing field can use the course as a stepping stone to dive deeper into the industry.

  • Career Switchers: Professionals looking to switch their career into digital marketing can learn Google Ads to increase their employability in the sector.

  • Freelancers: Freelancers offering services like content writing, web design, or SEO can add another valuable skill to their portfolio, potentially leading to more client opportunities.
  • Students: Students studying marketing, business, or related fields can learn Google Ads to complement their academic knowledge and prepare for a career in digital marketing.

  • Non-Profit Organizations: Members of non-profit organizations can use Google Ads to increase visibility, drive donations, or recruit volunteers.

  • Job Seekers: Individuals seeking a role in the competitive marketing industry can differentiate themselves from other candidates by having a strong understanding of Google Ads.

Advanced Google Ads course Syllabus

(50 Hours of instructor led classroom training + 40 Hours of practice )

During this course segment, you will gain a comprehensive understanding of the digital marketing ecosystem. You will explore the various interconnected elements that contribute to the execution and success of digital marketing strategies. This includes platforms, technologies, channels, and stakeholders that shape the dynamic and ever-evolving landscape of digital marketing.

Brand building and positioning are strategic activities that play a crucial role in creating a strong and favorable perception of a brand among consumers. In this course segment, you will learn effective strategies and techniques to develop a robust brand identity, establish brand positioning, and differentiate yourself from competitors. By understanding consumer behavior and leveraging brand storytelling, you will discover how to create a compelling brand image that resonates with your target audience.

Media planning and budget allocation are key aspects of an effective marketing strategy. During this course segment, you will learn how to identify the most suitable channels and platforms to reach your target audience effectively. By considering factors such as reach, cost, and demographics, you will develop skills to optimize your media planning efforts. Additionally, you will understand how to allocate your marketing budget strategically across different media channels and initiatives, ensuring the best return on investment (ROI) and maximizing the impact of your marketing efforts.

Keyword research is a fundamental aspect of digital marketing. In this segment, you will explore the process of identifying and selecting relevant keywords or search terms that users enter into search engines when looking for information, products, or services. Through understanding your target audience, conducting keyword analysis, and utilizing keyword research tools, you will develop skills to optimize website content, pay-per-click (PPC) campaigns, and search engine optimization (SEO) strategies. By effectively targeting the right keywords, you will improve visibility, increase organic traffic, and connect with the audience that matters most to your business.

Crafting persuasive and compelling advertisements is essential for driving engagement and conversions. In this segment, you will delve into the world of ad copy psychology and copywriting. By understanding consumer behavior, emotions, and motivations, you will learn how to create ad copy that resonates with your target audience. Techniques such as storytelling, social proof, scarcity, and emotional appeals will be explored, enabling you to create impactful ad content that evokes desired emotions and drives action.

Google Ads is a powerful online advertising platform that can significantly impact your digital marketing success. In this comprehensive segment, you will explore the ins and outs of Google Ads. You will gain practical knowledge and skills in creating and managing Google Ads campaigns, optimizing ad performance, and leveraging targeting options to reach your desired audience. From keyword selection to ad creation, bidding strategies to ad extensions, this course will equip you with the necessary expertise to harness the full potential of Google Ads for your marketing goals.

  • Google Ads Platform Basics (2 Hours)
  • Google Search Ads (8 Hours)
  • Google Display Ads (6 Hours)
  • Google Video Ads (4 Hours)
  • Google App Ads (2 Hours)
  • Google Shopping Ads (3 Hours)

While Google Ads dominates the search engine advertising landscape, Bing Ads offers an alternative platform to expand your reach and connect with a different user base. In this segment, you will explore Bing Ads, a pay-per-click advertising platform that focuses on displaying ads on the Bing search engine and its partner sites. You will learn how to leverage Bing Ads’ targeting options and ad formats, allowing you to extend your advertising reach and connect with a broader audience.

Conversions are key actions that you want users to take on your website, such as making a purchase, filling out a form, or subscribing to a newsletter. During this course segment, you will discover the process of setting up and tracking conversions. By using tools like Google Analytics or conversion tracking codes, you will learn how to monitor and measure the effectiveness of your marketing efforts. This valuable data will provide insights into campaign performance, enabling you to optimize your strategies and drive higher conversion rates.

Analyzing ad performance is critical to the success of your advertising campaigns. In this segment, you will explore ads analytics and learn how to interpret and analyze key metrics. By understanding metrics such as impressions, clicks, conversions, cost per acquisition (CPA), and return on investment (ROI), you will gain insights into the effectiveness of your ads. These insights will allow you to make data-driven decisions, refine targeting parameters, and adjust ad creatives to maximize the ROI of your advertising efforts.

Reporting is an essential part of digital marketing. During this segment, you will learn how to create comprehensive reports that communicate the performance and effectiveness of your marketing campaigns. By compiling and presenting data in a clear and organized format, you will effectively track progress, identify areas for improvement, and share valuable insights with stakeholders, clients, or team members.

Google Analytics is a powerful web analytics tool that provides detailed insights into website traffic, user behavior, and conversion metrics. In this segment, you will explore Google Analytics and learn how to utilize its features to gain a deeper understanding of your website’s performance. By tracking and analyzing data, you will be able to make informed decisions, optimize your digital marketing strategies, and enhance the overall online presence of your business.

In today’s digital landscape, managing your online reputation is crucial. This course segment focuses on online reputation management techniques and strategies. You will learn how to monitor your brand’s online presence, address negative reviews or comments effectively, and engage with customers to maintain a strong and positive brand image. By developing skills in online reputation management, you will enhance your credibility, build trust with your audience, and ensure the success of your digital marketing efforts.

Preparing for an internship in the field of digital marketing requires specific skills and knowledge. In this segment, you will develop the necessary skills to excel in an internship position. You will enhance your technical skills relevant to digital marketing, such as social media management, content creation, data analysis, or campaign optimization. Additionally, you will refine your communication, teamwork, and problem-solving skills. Through research and preparation, you will be ready to tackle internship interviews and secure valuable internship opportunities.

Resume preparation is key to a successful job application. It should clearly present your skills, experience, and achievements. Begin with a compelling summary, followed by sections on work experience, education, and skills. Use action words and quantify achievements to showcase your impact. Ensure each resume is tailored to the job description and is thoroughly proofread. A well-crafted resume can differentiate you from other candidates.

Landing a digital marketing job requires preparation and confidence. In this segment, you will gain insights into the digital marketing industry and learn how to present yourself effectively during job interviews. You will practice common interview questions, highlight relevant skills and experiences, and demonstrate a strong understanding of digital marketing concepts and strategies. By researching the company, showcasing enthusiasm, and presenting yourself professionally, you will increase your chances of securing a digital marketing job.

Affiliate marketing offers opportunities to monetize your online presence. In this course segment, you will explore the world of affiliate marketing. You will learn how to earn commissions by promoting other people’s products or services through your unique affiliate links. You will discover effective affiliate marketing strategies, understand affiliate networks, and explore ways to leverage your online platforms, such as websites, blogs, or social media, to generate conversions and maximize your earnings.

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