Digital Skills
Development Institute

Advanced Social Media Marketing Course in India

Discover the secrets to boosting your brand’s visibility and engagement on social media platforms by leveraging cutting-edge social media marketing strategies.

  • Become a Social Media Marketing Expert
  • Learn how to start and manage your own social media marketing agency
  • Discover strategies to boost your business’s online presence and achieve organic growth on popular social media platforms
  • Abundance of Remote Social Media Jobs

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Instagram has 1 billion monthly active users

Instagram has surpassed 1 billion monthly active users, making it a significant platform for brands to reach a diverse audience. (Source: Instagram)

Growing Job Market

The demand for social media marketing professionals has been steadily increasing in recent years, reflecting the growing importance of social media in business strategies.

Daily Active Usage

People spend an average of 2 hours and 25 minutes per day on social media networks. (Source: GlobalWebIndex)

Mobile Dominance

More than 91% of social media users access platforms via mobile devices, highlighting the importance of mobile optimization for social media campaigns.

Course Highlights:

About The Course

At DSDI Training Institute, our comprehensive Social Media Marketing course is designed to empower digital marketing enthusiasts, business owners, and aspiring marketers with the skills and knowledge needed to excel in the dynamic world of social media.

In this course, you will dive deep into the strategies and techniques that drive effective social media marketing campaigns. From understanding the different social media platforms to creating engaging content, targeting the right audience, and analyzing campaign performance, you will gain a holistic understanding of how to leverage social media for business success.

Led by industry experts with extensive experience in social media marketing, our course offers a practical and hands-on approach. Through interactive modules, case studies, and practical exercises, you will learn how to craft compelling social media content, develop a strong brand presence, and engage with your target audience effectively.

Join our Social Media Marketing course at DSDI Training Institute and unlock the power of social media to elevate your brand and achieve your marketing goals.

Who Can Learn Advanced Social Media Marketing Course?

  • Digital Marketing Professionals: Individuals already working in the digital marketing industry can enhance their skill set by learning advanced social media marketing strategies and techniques.

  • Business Owners and Entrepreneurs: Business owners and entrepreneurs can leverage the power of social media marketing to effectively promote their products or services, increase brand visibility, and engage with their target audience.

  • Marketing and Communication Graduates: Recent graduates or students pursuing degrees in marketing, communication, or related fields can gain a competitive edge in the job market by acquiring advanced social media marketing skills.

  • Freelancers and Consultants: Freelancers and marketing consultants can expand their service offerings by adding social media marketing expertise to their portfolio, attracting more clients and delivering better results.

  • Aspiring Social Media Managers: Individuals aspiring to become social media managers can gain in-depth knowledge of social media platforms, content creation, advertising, analytics, and community management to excel in their desired roles.

  • Small Business Owners: Small business owners with limited marketing budgets can learn cost-effective social media marketing strategies to reach their target audience, build brand awareness, and drive customer engagement.

  • Marketing Enthusiasts: Individuals passionate about marketing and social media can dive deeper into the world of social media marketing, exploring the latest trends, tools, and techniques to become proficient in the field.

  • Career Switchers: Professionals looking to transition into a new career path or explore opportunities in the digital marketing industry can benefit from learning advanced social media marketing skills as it is a growing and in-demand field.

Advanced Social Media Marketing Syllabus

(40 Hours Live Instructor Led Training + 20 Hours of Practice ) :

The digital marketing ecosystem refers to the interconnected network of platforms, technologies, channels, and stakeholders that contribute to the execution and success of digital marketing strategies. It encompasses various elements that work together to create a dynamic and ever-evolving landscape.

Brand building and positioning are strategic activities that aim to create a strong and favorable perception of a brand in the minds of consumers.

Brand building and positioning are strategic activities that aim to create a strong and favorable perception of a brand in the minds of consumers.

Facebook organic refers to the non-paid or natural reach and engagement on the Facebook platform. It involves creating and sharing content on a Facebook business page without utilizing paid advertising. The goal is to attract and engage followers, build brand awareness, and foster organic interactions with the target audience.

Facebook paid ads allow businesses to reach their target audience on the Facebook platform through targeted advertising campaigns. Advertisers can create ads based on specific demographics, interests, behaviors, and geographic locations. Facebook provides various ad formats, including image ads, video ads, carousel ads, and more, enabling businesses to drive engagement, increase brand awareness, and generate leads or conversions.

Instagram organic refers to the non-paid or natural reach and engagement on the Instagram platform. It involves creating and sharing content on an Instagram business profile without utilizing paid advertising. The aim is to attract and engage followers, showcase products or services, and build an organic community of engaged users.

Instagram, being a part of the Facebook ecosystem, offers paid advertising options for businesses. Advertisers can create visually appealing ads in various formats, including photos, videos, and stories, to reach their target audience on Instagram. Instagram ads can help businesses increase brand visibility, engage with users, and drive website traffic or conversions.

LinkedIn organic refers to the non-paid or natural reach and engagement on the LinkedIn platform. It involves creating and sharing professional content, networking, and building connections without utilizing paid advertising. LinkedIn organic activities focus on professional development, thought leadership, and establishing a professional brand presence.

LinkedIn paid ads provide opportunities for businesses to target professionals and B2B audiences on the LinkedIn platform. Advertisers can create ads that appear in users’ news feeds, on the sidebar, or through sponsored InMail messages. LinkedIn offers targeting options based on job titles, industries, company size, and more, making it an effective platform for business-to-business marketing and professional networking.

Quora organic refers to the non-paid or natural reach and engagement on the Quora platform. It involves participating in question-and-answer discussions, sharing knowledge and expertise, and building a reputation as a trusted source without utilizing paid advertising. Quora organic activities aim to provide value, establish credibility, and drive traffic through informative and helpful responses.

Quora marketing involves leveraging the Quora platform for promoting products, services, or brands. It includes both organic and paid methods to reach and engage the Quora user base. Quora marketing strategies may include providing informative answers, running ads, optimizing profiles, and leveraging targeted advertising options to connect with relevant audiences and drive website traffic or conversions.

App install ads are a type of digital advertising that specifically promotes the installation of mobile applications. These ads are designed to encourage users to download and install an app on their smartphones or tablets. App install ads can be found on various platforms, including social media networks, search engines, and mobile ad networks.

Email marketing involves sending targeted and personalized emails to a group of subscribers or customers. It is a highly effective way to nurture leads, build customer relationships, and promote products or services. Email marketing campaigns can include newsletters, promotional offers, event invitations, or follow-up communications. Tools and software are available to manage subscriber lists, design email templates, automate campaigns, and track metrics like open rates, click-through rates, and conversions.

YouTube growth refers to strategies and techniques used to increase subscribers, views, and engagement on a YouTube channel. It involves creating high-quality video content, optimizing titles and descriptions, promoting videos through other channels, engaging with the YouTube community, and leveraging analytics to understand audience preferences. YouTube growth helps businesses or content creators build a strong presence on the platform and reach a wider audience.

Affiliate marketing is a performance-based marketing strategy where individuals or businesses earn commissions by promoting other people’s products or services. Affiliates (promoters) earn a commission for every sale or lead they generate through their unique affiliate links. Affiliate marketing offers opportunities to monetize websites, blogs, or social media platforms by recommending products and driving conversions.

A professional resume writing course teaches you how to create a compelling and well-structured resume. You’ll learn to optimize content, tailor it to job requirements, and use effective formatting and design techniques. By the end of the course, you’ll have the skills to create a standout resume that increases your chances of landing job opportunities.

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Career Options After Learning Social Media Marketing Course

After learning a social media marketing course, there are various career options you can pursue. Some of the popular career paths include:

  1. Social Media Manager: You can become a social media manager and oversee the social media presence of businesses. This involves strategizing, creating content, managing campaigns, and engaging with the audience on various social media platforms.

  2. Digital Marketing Specialist: With social media marketing skills, you can work as a digital marketing specialist, managing overall digital marketing efforts for businesses. This may involve implementing strategies across multiple channels, including social media, SEO, email marketing, and content marketing.

  3. Content Creator/Strategist: With expertise in social media marketing, you can focus on content creation and strategy. This includes developing engaging content, optimizing it for social media platforms, and planning content calendars to drive audience engagement and brand visibility.

  4. Social Media Advertising Specialist: Many businesses rely on social media advertising to reach their target audience. As a specialist in this field, you can create and manage targeted ad campaigns, optimize them for conversions, and analyze their performance to drive results.

  5. Freelancer/Consultant: You can choose to work as a freelance social media marketer or consultant, providing your services to clients on a project basis. This allows you to work independently and offer your expertise to multiple businesses.

  6. Influencer Marketing Manager: Influencer marketing has gained significant importance in social media marketing. You can specialize in managing influencer marketing campaigns, building relationships with influencers, and leveraging their reach to promote brands and products.

  7. Social Media Analyst: With knowledge of social media analytics, you can work as a social media analyst, monitoring and analyzing data to measure the success of social media campaigns, track engagement metrics, and provide insights for optimization.

  8. Entrepreneur/Business Owner: Armed with social media marketing skills, you can start your own digital marketing agency or consultancy, offering social media services to businesses and helping them achieve their marketing goals.

These are just a few career options, and the field of social media marketing continues to evolve, opening up new opportunities. Your skills in social media marketing can be valuable across various industries, including retail, e-commerce, hospitality, media, and more.

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FAQs About SEO Courses

Social media marketing is a digital marketing strategy that involves using social media platforms to promote brands, products, or services. It involves creating and sharing engaging content, interacting with the target audience, running targeted advertising campaigns, and analyzing performance metrics.

Our social media marketing course is suitable for digital marketing enthusiasts, business owners, marketing professionals, freelancers, entrepreneurs, and anyone interested in leveraging social media platforms to drive business growth and engagement.

No, prior experience is not required. Our course is designed to cater to learners of all levels, including beginners. We cover the fundamentals of social media marketing, providing a solid foundation for understanding and implementing effective strategies.

Our course covers a wide range of topics, including social media platform selection, content creation, audience targeting, community management, social media advertising, analytics, and performance tracking. You will gain practical skills and knowledge to develop and execute successful social media marketing campaigns.

Yes, upon successful completion of the course, you will receive a certificate that validates your participation and completion of the social media marketing course. This certificate can be a valuable addition to your professional portfolio.

Absolutely! We believe in a hands-on approach to learning. Throughout the course, you will engage in practical exercises, case studies, and real-world examples to apply the concepts learned and develop practical skills in social media marketing.

Yes, the concepts and strategies taught in our course are applicable to a wide range of industries and businesses. Social media marketing is a versatile strategy that can be tailored to suit the unique goals and requirements of different industries.

Yes, we strive to keep our course content up to date with the latest trends and updates in social media marketing. We understand the dynamic nature of social media platforms and their evolving features, and we ensure our course reflects those changes.

Yes, we provide ongoing support to our course participants. You will have access to a dedicated support system where you can ask questions, seek guidance, and clarify any doubts related to the course materials or social media marketing in general.

Yes, you will have access to the course materials even after completing the course. We provide lifetime access to the course content, including video lectures, resources, and any updates or additions made to the course material in the future.

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